The key to creating a successful website to promote a business is design. You don’t need a degree in web design to make effective websites; you just need the right information to know what works well and what does not. Read on for suggestions that will help you take your website design to higher levels.
HTML5 video is set to become the next standard for displaying videos on the web and naturally, you should offer both a way in which users can stream your content through an HTML5 format as well as another format such as flash for those who have an older browser version.
For multimedia presentations, take advantage of the new HTML5 standard. Although HTML5 isn’t quite as robust for animation and games as Flash, it has the advantage of working stably on mobile phone browsers, including those contained in Apple hardware. HTML5 is also quite a bit leaner than Flash, so load times will improve, as well.
When you’re thinking about how to design a website, you need to be sure to think about the navigation. You want your navigation to be easily accessible and easy to use. Put the navigation bar on every page in a noticeable place. Also, make sure that it flows well with the rest of your page and doesn’t distract visitors.
Add a prominent tagline to your website. Using a tagline simply means that you will need to come up with a quick statement that lets visitors know what your site is all about. You only have about 10 seconds to gain and keep hold of your visitors’ attention from the time they first hit your site.
People don’t like to wait when they browse the Internet, so your pages need to load fast even on slow connections. You cannot expect much patience from your visitors. If they are stuck looking at an incomplete page for minutes on end while your content loads, they are quite likely to close your site and find what they’re looking for elsewhere.
Make sure all of your webpages actually have titles, and make sure they are descriptive. A surprising number of webpages out there are called “untitled document” or “new document”. This not only denies visitors a useful piece of information to remember your site, but also absolutely destroys your SEO, since search engines weight page titles heavily when ranking sites.
You always want to have a maximum page load time of ten seconds. A good site will appear before a visitor’s eyes within moments. Your viewers want instant gratification, so you need to provide it.
If you believe your site may be accessed via mobile devices, you will want to keep your designs simple. The use of flash, excessive images, and complicated menus will not translate well to a mobile platform. Keep your page clean and simple, or create a specific mobile site for your users.
When designing your website, you should utilize cascading style sheets, or CSS. These style sheets can be applied to every webpage on your website, and will ensure that the user experience is consistent throughout the website. They are also effective for making quick design changes to your website due to the fact that you only need to change the style sheet as opposed to making alterations on every webpage.
using the advice from the article above will help you create a powerful and effective website. There are many things you can accomplish when you have the proper knowledge. So, see where your business can go when you use these tips to get going on the path to a great website.