Often times a website is built by someone in order to place advertisements on it without taking into account how distracting it can be. If the ads are done in a tasteful manner and not overwhelming to the web page, then there is a much better chance that visitors to your site will click on them. Read on to get good advice on how to create web pages that include advertising.
Make sure you have a tagline that shows up well on your website. These are statements or mottos that express the purpose of your business. When a visitor arrives at your site, they aren’t going to stay long if nothing catches their eye. Your tagline can help grab their attention.
Make sure the combination of colors your site uses is attractive and makes the site easy to read. Make text visible against the background hues. Dark text on light backgrounds are typically easier on the eyes than the other way around. If you can’t decide if the colors are right, ask someone you know for feedback.
White space is an important part of web design, so don’t be afraid to use it. Cluttering up your web pages with too many images or too much text, or using a distracting background, will only irritate your visitors. White space can make the important elements of your page more visible.
The best web sites communicate a lot of information in a small amount of words. If you are long-winded, people will easily get bored and find another site that is more concise. Make sure any content is relevant and easy to understand – newspapers use an eighth grade reading level, which is the most common literacy level.
If you intend to use advertisements on your site as a way to increase your earnings, make sure to maintain an appropriate ratio. Keeping your advertisements at no more than 25 percent of your content ensure your site is not cluttered with too many of them. Just like people would not watch television if it was nothing but commercials, site visitors are less likely to stay on your site if you have too many advertisements.
Make sure your website uses a consistent font throughout. Some websites change fonts willy-nilly without any design reason to do so. This makes the content difficult to process for visitors. Most websites, especially business websites, will do just fine sticking to basic fonts like Arial, Veranda, or even Times New Roman.
Organize your links and avoid putting too many links in one area of your site. Doing this can confuse visitors and make them leave your site. If you do have many low- to mid-importance links, emulate the “blogrolls” seen in many blogs and tuck them away in a column on the right side of the page.
To help make your site more interactive incorporate games into your site. Having games on your site makes it a lot of fun for the visitor. If your visitors are not having a good time on your site, then they will leave and go look for something else to do.
If you are serious about web design, then Adobe Dreamweaver is one program you need to consider. It is ideal for beginner builders and easy to learn. You will be able to add features, use layouts and templates, and see how your website will look after it is uploaded.
Clearly, the driving force behind website design is profit. Not all advertisement are alike, and it is important to know where to place them for maximum effect. Use these tips to help increase the ad revenue you get.