Whether it’s the first time you have created a website or you are a seasoned pro, always remember that a very important aspect is the design. Your site has to look good, be easy to use, and have content worth looking for if you hope to attract viewers to visit more than once. Below are some essential web design tips that every webmaster needs to know if they want to create beautiful sites.
Don’t use splash pages for your site unless required by law, and especially don’t use a Flash intro. Most people just want to get to your content as quickly as possible, and don’t care to look at useless splash pages. If you have some amusing content that you absolutely want visitors to see, integrate it into the homepage instead.
Make sure that you prune content that is no longer relevant. For example, if your web page is promoting some event that occurred a year ago, you’ve probably lost a lot of your readers. Allowing information that is outdated to remain on your website is a sign to users that you have not taken the time to update your site and it implies that you don’t care about their time. Be certain to review your website on a regular basis to remove outdated items and add fresh, new content.
Make sure that you use the right anchor text. The anchor text of a link should clearly describe what the visitor should expect to see when he clicks on the link. For instance, if a link leads to your widget ordering page, the anchor text might read “Order widgets.” Specifically avoid using “click here” as anchor text.
Wherever your logo appears on your site, you should accompany it with a complementary slogan or tagline. Ideally, this tagline should be catchy and informative, and should offer some basic summary of the purpose of your site or product offering. The combination of your logo and tagline should appear on every page to create a sense of cohesion.
Choose your web host carefully. Some hosts require you to link to them, while others may force you to install their pop-ups. You should also test their performance using one of the many tools available for free online, as you do not want to host with someone who is consistently slow or crashing.
If you have never designed a web page, try using pre-made layouts. These can easily be found online for several blogging web sites like Blogspot or Tumblr. Having an interesting layout will draw attention to content and give the site a professional look. Just make sure your layout is appealing to your target audience!
Do not use blinking, scrolling text or other animations. Also, steer clear of sounds or music that plays automatically. All of these things are distracting to users and provide nothing of value. In addition, connection speeds vary from one site visitor to the next, and everyone does not have the same speed. Those users with slower connections will resent the slow-loading elements of your site.
Check links carefully before you include them on your site. Make sure the links all lead to valid web addresses. Make the check right before your upload it and make it available online. It is incredibly important to keep broken links to a minimum. If visitors encounter them often, they will disappointed and no longer come to your site. Therefore, you want to double-check that everything is working as it should so you can avoid this from happening.
Earn your customer’s good will with a well designed, easy to navigate website. Doing this will increase you chance of success and bolster you bottom line at the same time.