One of the most important and expensive things a new business must have is a website. You could save money by building it yourself. However, you should never cut corners. If you implement the following advice, it won’t be long before you can design a very professional-looking website.
Don’t try to fit too much onto one page when you’re designing a website. If your page is too busy it will take a lot longer to load and can overwhelm visitors. When you’re going to be putting up a lot of content, create pages for everything you can to reduce the clutter on your page.
A business website should always be one that is easy to navigate. Visitors should be able to locate clear, unambiguous links quickly and easily. Another way to provide easy navigation is to incorporate menus. Ensure that you have a link to your website’s home page on every page on your website so that visitors can easily return to you site’s main page.
Your site should be able to be scanned easily. Most visitors do not have a lot of time to spend, so they scan to see what they want to read. Broken into sections, text becomes more readable and visitors willingly return. It is also important that the key information is at the top of each page. This can help you make sure your visitors have a better experience since they can easily find what they’re looking for.
No matter what type of website you design or who the audience is you want to target, always keep the page load time under ten seconds. A good site will come up within a few seconds. Many online users want instant gratification, so you should provide that.
Be sure your website works both with and without the “www” prefix. Some people will type this in before they head to your site as a force of habit, and some may not. You should make sure that customers will be directed to your site either way, or you may have some confused people on your hands.
Do not use blinking, scrolling text or other animations. Also, steer clear of sounds or music that plays automatically. All of these things are distracting to users and provide nothing of value. In addition, connection speeds vary from one site visitor to the next, and everyone does not have the same speed. Those users with slower connections will resent the slow-loading elements of your site.
Do not have pop-up windows on your site. Though there are some uses for pop-ups, they are often considered an annoyance. When the windows pop up, many people become frustrated and decide to leave the site rather than see what information is available.
Make sure that your user’s needs are a priority. The web designer needs to be focused on the end user’s needs at all times. Examples of this would be user interaction, accessibility, usability and the users overall experience. These are some important considerations to make. You need to look through the eyes of the visitors when you make a website.
Test your site on multiple browsers, platforms (Windows 7, Windows XP, Linux, etc.) and devices (Mac, PC, tablets, cell phones, etc.) Your site may look quite different on different browsers, so don’t be caught unawares! There are now many websites that you can visit to find out which web browsers are most commonly used by internet users. View your website in each of these browsers to ensure that the page will be viewed correctly.
It’s a long road from novice to expert in the field of web design. You will see mistakes along the way. If keep using what you’ve read here, you’ll be able to figure out how to make great websites that customers will flock to.